Playboy Enters Second Life
Playboy is finally entering Second Life! While there is a lot of excitement about this, I remain skeptical. I am really interested to see how Playboy takes on this opportunity to extend its brand and its popularity virtually and pits themselves against already established adult entertainment entities such as Eros, Amsterdam, and Players Magazine. While Playboy has their websites, magazines, etc, it would be interesting to see how they extend those items into the virtual world, and how they extend their brand virtually. Are they strictly going to sell virtual versions of their ware, and push people to their website? Are they going to have Second Life Playboy Bunny Competitions? Is there going to be the Second Life equivalent of the Playboy Magazine?
If they do all of these things, Playboy will only be going up against already established publications, entities, and contests in Second Life. The decision to hop into Second Life is interesting, especially “late” in the game (as I see it). Playboy is entering Second Life on it’s name alone, everything that they have to offer is already in Second Life and quite strong, so the move into Second Life confuses me but at the same time can offer opportunities for people. Playboy can have adult item contests, modeling competitions, they could do designer showcases for fashion, rent out their location for events, or develop a community where they openly discuss sex and cyber-sex.
Playboy in Second Life will be interesting, what is more interesting would be the opportunities that will grow from it.
