Nexeus Fatale

For the past month, Intel has been asking Second Life residents to plant sunflowers in Second Life to help the Conservation International Foundation, and for a chance to participate in the Intel Sunflower Sweepstakes where the winner would receive a Gateway P-171X FX Edition Laptop (more info here).  Today at 6pm PST (9pm EST), the closing party will wrap up where the final tallies of Sunflowers planted would be presented (currently at 76287 - well over their goal!), along with music and one of your final chances to participate in the Sunflower Sweepstakes (update: planting ends at 9pm PST).  The party happens at Intel Island in Second Life.

I went over to plant sunflowers at the Intel Sunflower Field in Second Life (details here, here, here, and my thoughts here) and was shocked!  In just over a week, Intel has had 14,570+  Sunflowers planted in the virtual world.  Let me repeat that because it bears repeating.  Intel has gotten the attention of roughly 162 avatars a day planting roughly 1618 sunflowers per day in the past 9 days (my math may be off).  This also means that the goal of the campaign was not only reached but may double in two weeks.  For those whom believe that Second Life is Not Useful for Marketing this campaign is proving otherwise.  All I can say is… wow!  I wonder if Intel is just as surprised by the promotion (and what their response is.)

The response to the Intel Sunflower campaign caught me by surprise.  The level of response on the opening day reminds me of same level of response that the Relay For Life has. During the opening event, a two hour period, more than 400 sunflowers were planted (which means Intel will donate $400 to the Conservation International Foundation), and I’m told the final tally of day one was over 500!  Wow!  This is only day 1.  With a future event with Cylindrian Rutabaga on March 20th, and a closing event on April 13th, you can help but to wonder what makes this promotion such a compelling promotion and how can you get Second Life residents to continue to push participation (by the way, go to Intel Island and plant some sunflowers!  You can win a brand new computer!)

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3/3/08 - Intel Sunflowers in the Second Life World (opening party): Intel is getting involved in the Second Life World to help make the world greener.  Starting on March 3rd, 2008, Intel will be asking residents to plant Sunflower Seeds at Intel Island in Second Life.  Every seed that is planted, Intel will donate $1 (up to $10,000) to the Conservation International Foundation and will place you in the running to win great prizes such as a brand new Gateway P-171X FX Edition Laptop.  The party begins at 6pm PST (9pm EST) at Intel Island.

3/6/08 - Thursday Night Party at Virtual CSI:NY: It’s Thursday night and everything is allllright! Come join the weekly Thursday night party as it will start off with a disco groove!  Time to revisit the fabulous 80’s while I’ll be spinning disco songs, remixes, and covers.  The boogie down begins at 7pm PST (that’s is 10pm EST) at Virtual CSI: NY.

3/7/08 - Friday Night Party at The L Word: The last three episodes of Season 5 are here.  Time to revisit what all of the crazy girls of The L Word are going, including the continued on goings of Lez Girls (which is just a fiasco to begin with.)  This Friday Night Party, we are going to discuss all of that, and more, including your requests and tons of dancing.  The party begins at 5pm PST (8pm EST) at The L Word in Second Life.

Here is an event I’m really excited to participate in! On March 3rd, 2008 and until April 13th, 2008, Intel will be holding a the Intel Sunflowers in the Second Life World aimed at making the Earth greener. Intel opening this event to all Second Life residents and is asking for everyone to plant sunflower at Intel Island. By planing a sunflower, Intel will donate $1 (up to $10,000) to the Conservation International Foundation, whose aim is to protect life on Earth. As well, you get the change to win prizes (as in real world prizes) as each sunflower planted will win you entry into the Intel Sunflowers Sweepstakes. One of the prizes you can win is the Gateway P-171X FX Edition, a top of the line media laptop. Along with the great contest prize, Gateway is also providing an exclusive $50 discount coupon on notebooks $899.99 and up by using the code SUNFLOWER (offer ends May 25, 2008).

There are many ways to get involved with the Intel Sunflowers in the Second Life World, including coming to the opening event on March 3rd, 2008 and closing events April 13th, 2008, both beginning at 6pm PST (8pm Eastern) at the Intel Island. Every one who comes, will get great giveaways to enhance their Second Life experience, including a laptop attachment (with three skins), and an Intel jetpack (after finding two hidden power chips on the Intel Island). Once at the island you will also be able to get your friends involved, by sending them invitations to plant Sunflowers, for each sunflower one of your invited friends plant, grants you a point which adds another entry into the Intel Sunflowers Sweepstakes. This is a great opportunity to help the environment and win some great prizes!

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